{"id":2797,"date":"2020-06-10T16:00:41","date_gmt":"2020-06-10T10:30:41","guid":{"rendered":"https:\/\/www.planetecomsolutions.com\/blog\/"},"modified":"2022-12-22T16:37:32","modified_gmt":"2022-12-22T11:07:32","slug":"go-mobile","status":"publish","type":"post","link":"https:\/\/www.planetecomsolutions.com\/blog\/go-mobile\/","title":{"rendered":"GO MOBILE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2797\" class=\"elementor elementor-2797\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47af46d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47af46d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a20ae25\" data-id=\"a20ae25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b7a609 elementor-widget elementor-widget-image\" data-id=\"1b7a609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"275\" src=\"https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/1200x628-mobile-1024x536.jpg\" class=\"attachment-large size-large wp-image-2828\" alt=\"Go mobile\" srcset=\"https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/1200x628-mobile-1024x536.jpg 1024w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/1200x628-mobile-300x157.jpg 300w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/1200x628-mobile-768x402.jpg 768w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/1200x628-mobile-980x513.jpg 980w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/1200x628-mobile.jpg 1200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e9abc elementor-widget elementor-widget-text-editor\" data-id=\"04e9abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">GO MOBILE does not mean your business should have ANY Mobile App. Instead, it means having a Mobile App that truly allows you to take benefit of mobile and new technologies, connect in unique and more effective ways with your customers and employees and create a highly fulfilling experience for users. Overall, the aim of GO MOBILE is to give your business a significant advantage over competitors and generate higher revenues and margins for your <a href=\"https:\/\/www.planetecomsolutions.com\/enterprise-mobility\/\"><b>enterprise<\/b><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0e3cab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0e3cab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b7549\" data-id=\"12b7549\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9304004 elementor-widget elementor-widget-text-editor\" data-id=\"9304004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">The Mobile Era has brought with it the privilege to think broader and differently. When considering new Mobile Apps for your business or enhancing existing ones, do not think of them as simply an alternate way for your customers to access your offerings or connect faster with you. Modern Mobile Apps that have already transformed most industries and consumer habits, have a lot more to offer now and will give substantial competitive advantages for those who embrace them faster. <\/span><\/p><p class=\"MsoNormal\" style=\"text-align: justify; text-justify: inter-ideograph;\">\u00a0<\/p><p class=\"MsoNormal\" style=\"text-align: justify; text-justify: inter-ideograph;\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">Let us understand some of the key benefits of truly GOing MOBILE.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c768b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c768b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b98b362\" data-id=\"b98b362\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0417cd0 elementor-widget elementor-widget-heading\" data-id=\"0417cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increased Visibility for Better Personalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00ca994 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00ca994\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6b8180\" data-id=\"a6b8180\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b76d37 elementor-widget elementor-widget-text-editor\" data-id=\"1b76d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">A well build Mobile App will give increased visibility to your business and product and service offering.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">According to <strong><a href=\"https:\/\/www.ofcom.org.uk\/\" target=\"_blank\" rel=\"noopener\">Ofcom<\/a><\/strong> Online Nation 2019 Report, an adult smart phone user in the United Kingdom spent 3 hours 15 minutes per day online on their smartphone. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">Figure 1 shows the average time spent online , split by popular sites for September 2017 and September 2018 (time in hours:minutes).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba5a313 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba5a313\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0222b85\" data-id=\"0222b85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc33db elementor-widget elementor-widget-image\" data-id=\"5bc33db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.acumenpartners.co.uk\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"525\" height=\"178\" src=\"https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/Source.png\" class=\"attachment-large size-large wp-image-2820\" alt=\"acumenpartners\" srcset=\"https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/Source.png 1000w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/Source-300x102.png 300w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/Source-768x260.png 768w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/Source-980x332.png 980w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 1 <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f62f1 elementor-widget elementor-widget-text-editor\" data-id=\"33f62f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">The data clearly shows the trend of increased mobile usage and a high percentage of one\u2019s daily time being spent on the mobile. <\/span><\/p><p class=\"MsoNormal\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">Your business stands to grow faster if your <strong><a href=\"https:\/\/www.planetecomsolutions.com\/mobile-app-development\/\">Mobile App<\/a><\/strong> leverages latest technology, caters to the needs of users and exceeds customer expectations. Such Mobile Applications will be more extensively used and will provide user with a personalised experience. They will be able to track and observe user movement and offer recommendations, creating a highly personalised user experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c2b52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c2b52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45d5e5c\" data-id=\"45d5e5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8d864 elementor-widget elementor-widget-heading\" data-id=\"2a8d864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Value<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54e0b07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54e0b07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdd42d8\" data-id=\"bdd42d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5471fd7 elementor-widget elementor-widget-text-editor\" data-id=\"5471fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How can a Mobile App create more value than a Website or other marketing channels? Depending on your industry, purchase channels and processes, a Mobile App can create new ways of customer engagement and allow to change business processes to make it friendlier and more attractive for your customers. More the customer interacts with your App, more are the chances of your business growing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-915edc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"915edc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80e9010\" data-id=\"80e9010\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-536fd68 elementor-widget elementor-widget-text-editor\" data-id=\"536fd68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let us take the example of <a href=\"https:\/\/www.macys.com\/\" target=\"_blank\" rel=\"noopener\">Macy\u2019s<\/a>. Initially Macy\u2019s got consumers to download their App by introducing Star Rewards account on the go so customers can take advantage of special offers, in-store savings and more. But the feature which caught everyone\u2019s eye and created strong customer value was \u201cSTORE MODE\u201d. In this mode, the customers did not have to wait in long queues to purchase the items. The feature helped the customer in several ways:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42d0527 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42d0527\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5f10bb\" data-id=\"e5f10bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afcdc81 elementor-widget elementor-widget-text-editor\" data-id=\"afcdc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li class=\"MsoListParagraphCxSpFirst\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1;\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-ansi-language: EN-GB;\"><span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/span><!--[endif]--><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">Check out faster with Scan &amp; Pay &#8211; just scan items in store, pay on the spot &amp; go! <\/span><\/li><li class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1;\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-ansi-language: EN-GB;\"><span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/span><!--[endif]--><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">Scan bar codes to check prices, read reviews and see more colours &amp; sizes\u2014even order online!<\/span><\/li><li class=\"MsoListParagraphCxSpLast\" style=\"text-indent: -.25in; mso-list: l0 level1 lfo1;\"><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-ansi-language: EN-GB;\"><span style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/span><!--[endif]--><span lang=\"EN-GB\" style=\"font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-GB;\">Get easy access to weekly catalogues, your store\u2019s directory &amp; more!<\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46f035a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46f035a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5952af2\" data-id=\"5952af2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375f2dd elementor-widget elementor-widget-image\" data-id=\"375f2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/Macys.jpg\" title=\"Macys\" alt=\"Macys\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 2<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff3e92 elementor-widget elementor-widget-heading\" data-id=\"8ff3e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Direct Marketing Channel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb86867 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb86867\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44fedc7\" data-id=\"44fedc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4500439 elementor-widget elementor-widget-text-editor\" data-id=\"4500439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your Mobile App gives your brand and your business a place in your customer\u2019s mobile landscape. Your App icon itself is a mini advertisement of your brand and a continuous reminder of your presence and offering.<\/p><p>The Mobile App can then have a two way communication with your customer; one where you trigger the communication via reminders or interest based offerings and two the customer having a direct communication via the App with you to ask any product or support related query.<\/p><p>Your App brings your brand closer to the customer. The App speaks for your brand. You can experiment with branding styles for your App which could be different from the \u2018core\u2019 brand you promote regularly. This allows you to further test your ideas and keep improving to build the relationship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a6e450 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a6e450\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58eb0d3\" data-id=\"58eb0d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9df02e elementor-widget elementor-widget-image\" data-id=\"e9df02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"273\" height=\"276\" src=\"https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/55.jpeg\" class=\"attachment-large size-large wp-image-2835\" alt=\"app\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 3<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb9323 elementor-widget elementor-widget-text-editor\" data-id=\"1bb9323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having your Mobile App on a user\u2019s device will help to influence the user\u2019s perception positively and subconsciously about your brand. This behaviour of the user is linked to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Detection_theory\" target=\"_blank\" rel=\"noopener\"><b>Signal Detection<\/b><\/a> Theory, suggesting that the user processes even those ads which the user may have been ignoring to some extent in his\/her mind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-563c94c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"563c94c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54d66b5\" data-id=\"54d66b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5aed3e elementor-widget elementor-widget-heading\" data-id=\"f5aed3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Connect Better<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c79136c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c79136c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06caaa6\" data-id=\"06caaa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-271263c elementor-widget elementor-widget-text-editor\" data-id=\"271263c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Mobile App can offer better customer service and can be a game-changer.How? A Mobile App brings you closer to your customer and allows your customer to reach out to you on a press of a few buttons anytime, anywhere. It allows you to keep the customer informed and even seek feedback via simple messages to build stronger customer relationships. This also allows for reduced administration since the customer is regularly fed service status. The chance of receiving feedback via mobile is higher than most other channels which gives you valuable data to continuously improve customer service. Secondly, if you have an interface pre-designed to solve queries that do not require manual attendant; it is an added advantage for business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27f2cce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27f2cce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bc36e3\" data-id=\"4bc36e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa9c06 elementor-widget elementor-widget-text-editor\" data-id=\"5aa9c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The strength of the mobile experience is that it can build the feedback and support loop into the App, providing customers with an instant, easy and responsive way of contacting and interacting with your brand. The readily accessible and intuitive nature of Mobile Apps can significantly improve the customer experience. For example, having a messaging or help desk feature within your app can really make a difference in the way you communicate with your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dff21c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dff21c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88ea7a6\" data-id=\"88ea7a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-753a04c elementor-widget elementor-widget-text-editor\" data-id=\"753a04c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer satisfaction is directly proportional to sales. According to <strong><a href=\"https:\/\/www.salesforce.com\/blog\/2014\/04\/what-is-good-customer-service.html\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a><\/strong>, 70% of purchases are influenced by the customer\u2019s experience alone. Mobile Apps offer a more reliable platform for your customers to get in touch and engage with your brand. Mobile Apps significantly improve your customer\u2019s experience from simplifying online purchases to providing easy-to-access information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1065b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1065b5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da9c797\" data-id=\"da9c797\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df9d122 elementor-widget elementor-widget-text-editor\" data-id=\"df9d122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A report from Compuware suggests that consumer preference is strongly in favour of Apps (85%) ahead of mobile sites. The most common reason for this is that Apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85473a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85473a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fe3097\" data-id=\"8fe3097\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f402f elementor-widget elementor-widget-image\" data-id=\"75f402f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"264\" src=\"https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/net-benefits-1-1024x515.jpg\" class=\"attachment-large size-large wp-image-2840\" alt=\"benefits\" srcset=\"https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/net-benefits-1-1024x515.jpg 1024w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/net-benefits-1-300x151.jpg 300w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/net-benefits-1-768x386.jpg 768w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/net-benefits-1-980x493.jpg 980w, https:\/\/www.planetecomsolutions.com\/blog\/wp-content\/uploads\/2020\/06\/net-benefits-1.jpg 1137w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 4<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d096913 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d096913\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ee569e\" data-id=\"7ee569e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-020b695 elementor-widget elementor-widget-heading\" data-id=\"020b695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Bottom Line<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eda8fc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eda8fc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31ee4a3\" data-id=\"31ee4a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58144d0 elementor-widget elementor-widget-text-editor\" data-id=\"58144d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launching a Mobile App in addition to your <strong><a href=\"https:\/\/www.planetecomsolutions.com\/web-development\/\">responsive website<\/a><\/strong>, will boost sales while enhancing the customer experience. Those businesses that wish to compete in a highly competitive market must adapt to the change and stay ahead by adapting rapidly evolving mobile technologies. Building a Mobile App will help boost your brand, make your services more accessible to users and increase your bottomline.<\/p><p>\u00a0<\/p><p>It is time you GO MOBILE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GO MOBILE does not mean your business should have ANY Mobile App. Instead, it means having a Mobile App that truly allows you to take benefit of mobile and new technologies, connect in unique and more effective ways with your customers and employees and create a highly fulfilling experience for users. Overall, the aim of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Go Mobile<\/title>\r\n<meta name=\"description\" content=\"GO MOBILE does not mean your business should have ANY Mobile App. Instead, it means having a Mobile App that truly allows you to take benefit\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.planetecomsolutions.com\/blog\/go-mobile\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta 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